ISS Schweiz AG
On behalf of ISS Schweiz AG, cdesigns Claudia Dargel has implemented a large number of vehicle letterings. Both passenger cars and large special vehicles for extensive area cleaning were designed, for example as part of fleet integration for company takeovers.
Taking into account the corporate identity of ISS, the existing lettering of the The existing lettering of the acquired brands was removed and redesigned. In the process, individual graphics were created for each vehicle using CAD sketches to match the vehicle brand and type.
Brand
ISS A/S is a listed Danish service company based in Copenhagen. The company sees itself as a general contractor in the field of facility management, the maintenance of buildings and facilities. ISS Schweiz AG employs 12'000 people and is represented throughout Switzerland and the Principality of Liechtenstein with a total of 36 branches. Worldwide, it has more than 350'000 employees.
Target
It is of great importance that ISS as a company has a unified voice that reflects the authentic expression of each employee. Using a common writing style ensures that the messages perceived by all stakeholders are consistent, regardless of where they come from within the organisation. A unified voice supports and strengthens the OneISS strategy by making it easier and closer to people.
Colours
The primary ISS brand colours should be used in all ISS materials to create strong brand similarity. White: the predominant colour in all ISS materials. Dark blue: in overlays and graphic elements.
For the «Human Touch» concept, employees were photographed in their current job for each vehicle type. The images were carefully edited and cropped in Photoshop to place them on the vehicles in line with their field of work and to add appropriate quotes.
CAD sketch
