Alnatura Migros
On behalf of the Migros Zurich Cooperative – Alnatura Organic Supermarkets Division – cdesigns Claudia Dargel was responsible for the development of a packaging concept for a new product range (10 references in total) in the spices sector.
Only the box itself, the name and the ingredients came as a requirement, the color design, the logo, the icons and the complete layout came from cdesigns Claudia Dargel.
Packing
Cylindrical package with dimensions 57mm x 68 mm made of cardboard with black plastic lid and bottom. Label is glued on, also a sticker is placed on the top of the lid. 10 varieties.
novel, visually eye-catching, environmentally conscious, health-oriented, ecologically sensible, sustainable, organic, modern, urban, playful, content clear and easy to understand, stand out on the spice shelf, recognizable as a range across the board, visually illustrated USP «without salt»
Name
Spice Factory + Product description
(onion powder, granulated garlic, potato seasoning, fondue and raclette seasoning, salad herbs, chicken seasoning, pizza and pasta seasoning, fish seasoning, Alpine herb salt)
Target group
upper end of the medium price segment
Colours
All colours are kept in harmonious tones, a friendly and natural attitude to life. The colours are coordinated with the product content and are design-wise self-contained and recognisable as a range. Ornaments, mandalas and the like in the background set accents and convey a trendy urban chic.
Materials
The slightly roughened feel of the cardboard cylinder is environmentally conscious, friendly and inviting to customers. The film as initial opening protection. The plastic lid protects the product optimally for storage. If possible, the paper of the labels should be a slightly roughened volume paper, so that the natural and high-quality appearance is enhanced. A narrow strip of cardboard of the cylinder body will remain visible at the top and bottom, bringing the urban lifestyle into focus.
Design elements
clear, easy to read label
pictorial representation of the main ingredient
patterns (ornaments, mandalas, etc.)
A good packaging design should reflect the identity of the company. In a subtle way, the design conveys emotions and associations.
Good packaging development must fulfill the following criteria: Comprehensibility – consise and summarized reproduction of the content statements. Uniqueness – simple yet surprising in form and character. Recognisability – recognisability often goes hand in hand with uniqueness. Reproducibility – the layout must lend itself well to reproduction on the chosen materials.
Depending on the customer's wishes, different subject proposals are developed. As soon as the customer has decided on a design, the chosen one is finalised and the other flavours are created. The final data is handed over to the customer with all rights of use.
Print data
